Matt Kandrach – President, CASE
July 1, 2021
When Cars.com released its annual “American-Made” rankings of new cars and trucks this month, some might have been surprised to learn that half of the top-20 were marques not generally thought of as “American.”
Chevrolet, Ford, GMC, Jeep, Lincoln, and Tesla all made it into the index’s top echelon of vehicles that have both a high percentage of domestically sourced content and are assembled in the United States. But so did models from Acura, Honda, Lexus, and Toyota, nameplates that are definitely not considered “domestic.”
The index illustrates a phenomenon that is not unique to the automotive industry. Virtually every major consumer good, from home appliances to computer hardware, is “inter-national.” An interconnected world has wrought manufactured products that are no longer constrained by national boundaries. And that is very good news for U.S. consumers.
Stiff competition has had the ultimate effect of increasing both the quality of goods produced and the value for dollar of those goods. The result is greater choice, increased innovation, and better value for consumers.
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